Small & Midsize Businesses
Matt Latham, CPA, Principal
With 16 years of experience in public accounting, Matt provides tax consulting and support to the firm’s affordable housing and small and midsize business teams. Named to the principal group in 2021, he’s very passionate about partnering with clients to develop and execute plans that help maximize the value of their business. Developing, advising and creating strategies that maximize tax efficiencies is very rewarding for Matt, and continues to keep him motivated to do better each day.
In addition to his leadership role advising clients on the tax team, he’s very active in the community presenting tax legislation updates to trade associations. He also writes thought leadership pieces and presents on firm-sponsored webinars, educating clients about legislation and compliance-related changes and how the changes impact their businesses.
Naturally gravitating toward accounting due to his passion to help people, Matt describes himself as calm under pressure; and his colleagues know him to be a dependable team member. He credits his success to a hard work ethic, the ability to work well with others and a strong self-motivation to get the work done.
An avid fan of water polo, Matt serves as head coach the Michigan State men’s and women’s club water polo teams, winning Big Ten Coach of the Year accolades four times. Under his leadership, the teams have won a combined three Big Ten titles (men – 2014, 2019, women – 2019). Additionally, Matt officiates high school water polo. When he’s not coaching or officiating, he enjoys golfing and cheering on Michigan State, the Detroit Lions, Tigers and Red Wings.
Matt lives in Meridian Township with his mini bernedoodle dog, Maggie.
One of the best pieces of advice someone gave to me when I was new to the industry was to listen - not to respond, but just listen.
Too often we are formulating a response as someone is talking to us and not really listening what might be the problem and as a result missing an opportunity to connect with someone. It's important to just listen and not listen to respond.
Years of Experience
American Institute of Certified Public Accountants (AICPA)
Michigan Association of Certified Public Accountants (MICPA)
Certified Public Accountant (CPA)